​​​​Vinay Shah​

iCrossing. Supervisor Audience Planning

 

Responsibilities

• Manage quarterly and align initiatives with account goals

• Develop tactics to grow by breaking campaign strategy audiences

• Manage Search, Shopping, Display, Mobile & Remarketing campaigns

• Maintain to test conversion solutions

• Manage a team of two and their

• Provide across engines, 3rd party & analytics

• A/B test learnings from

• Manage 80+ Tier 1 & Tier 2 locations and run location based campaigns

• Perform half yearly and ensure account hygiene

 

Achievements

• Consistently managed search account with $15 million in yearly spend

• Increased spend from within 2 yrs.

• A/B testing & Conversion Optimization: Drove 8 landing page & message test, 3 microsite tests in 1 yr.; Resulted in 131% increase in New-To-Firm

• Data Integrity: Saved 120 hours of data issues/yr. by developing solutions to generate missing keyword IDs in Marin’s (automation tool) data logs

• Lead account automation transition project with +100 engagement and maintaining 90% historical data accuracy

• Conducted nationwide trainings on automated tools and subject matter expertise (Certified in Adobe Ad Cloud, Marin & Kenshoo)

• Developed solution to optimized campaigns based on conversion pixel and audience categorization through DMP

 

Golden Gate University. Student Assistant- Library (Part Time).

​July 2014 - Present

 

• Managed the administrative activities in the library (shelving, library access policies, and issuing books)

 

Resultrix- Publicis Group. Digital Account Manager.

​Jan 2013 - July 2013

 

Responsibilities

• Lead for a top financial bank (6+ accounts)

• Work closely with a of product managers, creative, media and finance to ensure smooth flow of web marketing projects

• Provide analytics tracking solutions to drive paid marketing data in one platform and support analytics team to solve data-discrepancy issues

• Present half-yearly

• Work with product managers to drive incremental performance through A/B, ad copy, lead form and landing page testing

• Define & optimize across Search, Social, Display and Email campaigns

 

Achievements

• Expanded campaign’s product reach from

• Educated client product team by and worked with product managers to

• Surpassed unique users reach goal in 6 months compared to top ranking financial bank by targeting paid spend to non-clients in 2013 (Source: Search Monitor)

 

iProspect Commuicate2- Associate Account & Servicing Manager.

November 2011 - November 2012

 

• Re-vamped financial website to make it SEO friendly (SEO); 2.5x organic conversions

• Tested microsite with targeted products to (SEO & Website development projects) for the same website

• Conversion optimization: Tested 2 microsite and 6 landing pages in 1 year and strong performance resulted in implementing learning across national website

 

iMz Media Solutions- Assiciate Account Manager.

​Jan 2013 - July 2013

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• Supported a start-up to

• Self-taught services (SEM, SEO, Paid & Organic Social); managed 3 SEM accounts, 2 social media accounts & 2 website development projects

• Developed and managed social media landing page from scratch; increased fans from 20 to 1500 likes in 4 months with $300 budget to promote contest